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Ripe Plums, Rising Rivers and White Coats
When we try to answer questions about the future, there are three types of answers "Ripe Plums" are the low hanging fruit that tell you what is already available to the baby boomers of Japan and Florida and will be marketed to us all as soon as people come to pick the plums and take the solutions to market. "Rising Rivers "are the self-evident trends that come from the effluction of time. If it's raining excessively at the head of the river it is likely to flood the cities in a day or so. We know who the boomers are because they are the people who have been the ‘pig in the python' of demography between 1946 and 1966 and have not stopped demanding more than their fair share of everything ever since they hit the scene. "White Coat" scenarios are the sort that get you your own private room and a straightjacket with your own private psychiatrist for suggesting that today's unknown will become tomorrow's expectations." Let's have a brief taste of some of the scenarios that will face the boomer generation walking through the information maze that is emerging.
RIPE PLUMS
• People will be seeking information on their "biological age" basis rather than on their chronological age. They will have a biometric profile than can adjust their day-to-day environment to meet their DNA degradation rates, oxidative stress, hormone levels, range of legitimate excitability, body part capabilities, bone densities and life-enjoyment triggers - (natural anti-depressants targeted to their brain patterns).
• International visiting programs and surrogate family/care teams who want to benefit "living fossils" - people with real world experiences that have not been manufactured in the media and cyber worlds and who are willing to share narratives with people three generations below their chronoage.
• Protein and genetically engineered food monitoring systems that identify preferred and desired health and nutrition combos for boomers and their carers to get "meals on deals" from service providers who compete on boomer satisfaction units rather than on cost of service contracts.
RISING RIVERS
• Smaller household sizes without parents and their families in close proximity will face isolation, loneliness and increasing instability and volatility so that health, education and community service teams will become like today's bankers, who come to the home at any time of day or night based on remote telecommunications networks that have been pre-programmed to respond to emergencies and changes in patterns of expectations.
• Financial institutions will have Personal Service Executives who have the powers that used to be given to the Public Trustee to be the personal Concierge Service for the boomer clientele including, insurance, income annuities, certificates of deposit (CDs) and portfolio investment management programs and will win their business by simplifying the tax and travel arrangements that ‘imprison' babyboomers in the information maze.
• Religious and Spiritual Experience Centres will have sprung up across the country, especially where there are large families, which will coalesce into "learning and living centres" that address the wide range of curiosity and experience seeking behaviours of the increasingly time rich boomers. They will help manage the matrix of meanings in the media menagerie and finally, get you thinking and challenging conventional wisdom.
WHITE COATS
• Anti-biotic gene therapy and gene modification - evidence based dentistry with mouth modification to make dentures a living memory rather than a living hell, alternatives to painful surgery putting an end to periodontal disease, and regenerative tooth replacement drawn on reptile and animal gene insertion.
• Animal assisted and horticultural induced therapies that are targeted to the genetic makeup of the person, the tribe and the preferred communities of interest including diagnosis, detection, and treatment through food that identifies odours in mouth and body responses as early signs of cancer, mental illness etc.
• Astoxanthins and Cracksins being introduced to the babyboom nutrition chains. Astoxanthins are powerful anti-oxidants that are stronger than vitamins and can address body part variation like cancer and degeneration. Cracksins, now in the early stage of development, monitor and stimulate required antibodies and learning cells that can restore cell functions and maybe eliminate the worst features of Parkinson's and motor neuron diseases. These will not only prolong life but make it more meaningful and enjoyable because memory loss will be reduced and learning a living will have increased.
Finally, let look at some pointers to the future in the information maze.
There will be five Ms to remember:
* Meaningful Lives that are full of personal respect and recognition,
* Miracles of Immediacy that deliver instant access to superior services & support,
* Material wellbeing with above average incomes and lifestyles in the early baby boom years of retirement and then increasing contracted support services in later life,
* More mobility and means of meeting unexpected experiences and unintended emergencies for family and friends, with dignity and personal recognition, and
* Medical technology that is both more costly all the time and more personal and effective, taking up an increasing share of household expenditures. Robotics will become increasingly matched by sets of personal health and well-being volunteers who have been through the information maze
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CONTACT: Dr Colin Benjamin, Marshall Place Associates

Marshall Place Associates offers a range of strategic thinking tools that open up a universe of new possibilities for individuals and organisations committed to applying the processes of innovation, creativity and entrepreneurship.
CONTACT
Dr Jane Shelton
Chief Executive Officer,
Marshall Place Associates
Level 15, 461 Bourke Street
Melbourne 3000
Ph: +61 3 9640 0099  
Fx: +61 3 9640 0009
Email: contact@marshallplace.com.au